How do you get an "outsider" like myself to care about the quiet watch brand for billionaires (and, fine, millionaires too) with
link unending intellectual credibility? I went straight to the source, to brand CEO Wilhelm Schmid, who has been at the helm for 13 years. He's sharp, and drapes chocolate brown cashmere sweaters over perfectly fitted sports jackets. He is the type of man you would believe wears A. Lange & Söhne.