Hi there! Let me drop a truth bomb: your subscribers are not all the same. That's why email targeting isn't optional - it's essential. By understanding who's on the other side of the screen, you'll be able to send content that resonates. Imagine a fitness brand sending out the same emails to marathon runners and yoga enthusiasts - it just doesn't work. Targeting allows you to respect people's attention and give them what they really want. The result? More clicks, more trust, and more loyalty to your brand over time.