I'm looking to move beyond traditional giveaways and explore more interactive promotional items—things like branded puzzles, build-it-yourself kits, or products with an engaging digital component (like QR codes to exclusive content). The idea is to create a longer, more memorable brand interaction. However, I'm struggling with how to effectively measure the ROI on these compared to standard items. Has anyone implemented something similar, especially in a Nordic market context? While gathering ideas on engagement metrics, I found an interesting analysis on user interaction patterns over at ignitioncasino. I'd be really interested in hearing about your experiences, what worked, and how you tracked success beyond just distribution numbers.