In an effort to be more sustainable and digital-first, our team is brainstorming non-physical alternatives to traditional swag. We're considering things like gifted digital subscriptions, exclusive access to online workshops, or even planting a tree in a recipient's name. The challenge is making these feel as tangible and appreciated as a physical item. Has anyone in the Nordic region experimented with this kind of approach? I'd love to hear about the reception and any tips for implementation. While researching experiential value, I came across a thought-provoking piece on engagement beyond physical goods on plinko app. Your insights or examples of successful virtual "gifts" would be incredibly valuable for our planning phase.