We're analyzing our client retention efforts and considering a targeted campaign using thoughtful promotional gifts for past clients we haven't worked with in a while. The goal is to reconnect, not just send a generic item. I'm looking for ideas on products that strike a balance between being nostalgic (referencing our past work) and forward-looking, perhaps with a subtle Nordic design quality. Has anyone run a similar "win-back" campaign and measured its effectiveness? While researching re-engagement tactics, a case study on customer loyalty cycles over at pinco offered some solid benchmarks. I'm particularly interested in how you selected the gifts and any noticeable impact on renewed conversations.