If you’ve ever wondered what is oud, it is one of the most treasured ingredients in the world of perfumery. Oud comes from the aromatic resin found in agarwood and is valued for its deep woody, smoky, earthy, and slightly sweet character. Its complex scent develops beautifully over time, making it a favorite for premium perfumes, attars, and fragrance oils. Often called “liquid gold,” oud has a long history in Middle Eastern and Asian fragrance traditions and remains a popular choice for anyone seeking a distinctive, sophisticated, and long-lasting scent.

Why are they so special? Why do collectors go crazy for them? And why no brand could ever reproduce these simple little rubber straps? I don’t link have the answers to all of the questions, but I know why I love them.